Hey, I'm Serena.
Hey, I'm Serena.
I create intuitive products that make complex systems feel human. From B2B SaaS to telehealth, I start with tangible user needs and deliver measurable business and operational results.
Startup Veteran
Startup Veteran
B2B SaaS
B2B SaaS
Entreprise Software
Enterprise Software
End-to-End Design
End-to-End Design
I create intuitive products that make complex systems feel human. From B2B SaaS to telehealth, I start with tangible user needs and deliver measurable business and operational results.
Trusted By
Health & Fintech - Product Design
Health & Fintech -
Product Design
Beta Insights to MVP
Identify key usability issues and next-step
improvements during early beta testing
Identify key usability issues and next-step improvements during early beta testing
Identify key usability issues
and next-step improvements during early beta testing
Health & Fintech - Product Design
Beta Insights to MVP
Identify key usability issues and next-step
improvements during early beta testing
Health & Beauty - Product Design
Health & Beauty -
Product Design
Appointment Quality
and Internal Tools
A dashboard redesign to increase
appointment consistency and
client satisfaction
A dashboard redesign to increase appointment consistency and
client satisfaction
Health & Beauty - Product Design
Appointment Quality
and Internal Tools
A dashboard redesign to increase appointment consistency and
client satisfaction
Health & Beauty - Product Design
Appointment Quality
and Internal Tools
A dashboard redesign to increase
appointment consistency and
client satisfaction
Collaboration
Collaboration
As a designer, collaboration is one of the most important part of success in a project. I’ve had the pleasure to work with many talented, passionate designers, engineers, researchers, and product leaders in the past. Here are a few things they've shared.
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
"She deeply cares about the end user and conducted an impressive amount of research in the month that she worked with us. She was able to redesign our onboarding flow with refreshed, customer validated content and design."
Lyric M. — Sr. Design Researcher @ H-E-B
"Serena is creative, with a strong attention to detail. She adapts to change, offers thoughtful solution and engages as a team player. We were very lucky to her on our team in building the foundations of our company."
Shauntavia W. — Project Manager @ Google
"Serena is one of the most talented, diligent, and thorough designers that I’ve had the opportunity to work with ...her professional qualities aside, she is just a pleasure to work with."
Roman P. — Sr. UX Designer @ Metabase
"She provided thoughtful, succinct, and clearly data-backed insights to help my team ensure we were building the right thing at the right time. Every time Serena presented her findings it provided a huge speed and morale boost on the team."
Robby G. — Engineer & Startup Advisor
Work Approach
I approach product design with both structure and flexibility. Whether I’m collaborating with a fast-moving startup or refining a mature product, these principles guide my work. Learn more about me.
I approach product design with both structure and flexibility. Whether I’m collaborating with a fast-moving startup or refining a mature product, these principles guide my work.
Learn more about me.
I approach product design with both structure and flexibility. Whether I’m collaborating with a fast-moving startup or refining a mature product, these principles guide my work.
Learn more about me.
1
Efficiency
Experienced in fast-paced startups, I focus on making smart, savvy decisions about time, tools, and team energy
2
Scalability
I design with the future in mind, building systems that can grow and adapt alongside the business
3
Communication
I keep stakeholders looped in at every stage. Clear, consistent communication is a non-negotiable.
4
Service
I think beyond the screen, designing experiences that support the full journey—before, during, and after product use
1
Efficiency
Experienced in fast-paced startups, I focus on making smart, savvy decisions about time, tools, and team energy
2
Scalability
I design with the future in mind, building systems that can grow and adapt alongside the business
3
Communication
I keep stakeholders looped in at every stage. Clear, consistent communication is a non-negotiable.
4
Service
I think beyond the screen, designing experiences that support the full journey—before, during, and after product use
Work Approach
I approach product design with both structure and flexibility. Whether I’m collaborating with a fast-moving startup or refining a mature product, these principles guide my work. Learn more about me.
1
Efficiency
Experienced in fast-paced startups, I focus on making smart, savvy decisions about time, tools, and team energy
2
Scalability
I design with the future in mind, building systems that can grow and adapt alongside the business
3
Communication
I keep stakeholders looped in at every stage. Clear, consistent communication is a non-negotiable.
4
Service
I think beyond the screen, designing experiences that support the full journey—before, during, and after product use
1
Efficiency
Experienced in fast-paced startups, I focus on making smart, savvy decisions about time, tools, and team energy
2
Scalability
I design with the future in mind, building systems that can grow and adapt alongside the business
3
Communication
I keep stakeholders looped in at every stage. Clear, consistent communication is a non-negotiable.
4
Service
I think beyond the screen, designing experiences that support the full journey—before, during, and after product use
Always open to thoughtful collaborations.
© 2025 Serena. All rights reserved.
Always open to thoughtful collaborations.